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RET AILER ISSN 2374-3107 Volume 2, Issue 3 CONTENTS May/June 2015 FEATURES Change Leadership from a Buzzword to The Silver Bullet to Greater Success 30 an Action 6 Trent Ogden of QFloors says there are fve steps to Leadership has lost its true meaning, says Scott enjoy increased profts and greater business success Humphrey, WFCA ceo. To better understand it, he with little to no additional expense. Find out what outlines what it is and what it is not. they are. Using the Correct Tools 8 Customer Experience Matters! 32 As WFCA vp of member services, Tom Jennings Connecting with a customer’s heart and mind will sees many dealers trying to get by without learning help you grow and differentiate yourself from the and using the correct tools. Find out which tools are competition, says Michael Vickers, executive director, needed to build your success. Summit Learning Systems. S600 Carpet Installation Standard Approved 11 Motivating a Sales Team of Millennials 34 The new Standard and Reference Guide provides David Romano, founder and owner of Benchmarkinc, universal procedures for residential and commercial suggests trying to manage millennials won’t work; carpet installation. rather, try leading them. Here’s how. WFCA’s Gold Standard Award Winner 12 Be Heard on the Radio 36 Teamwork, aloha spirit earn American Carpet One Josh McGinnis, owner, Unlock Your Biz, takes a look WFCA’s 2014 Gold Standard Award for excellence at radio advertising expenditures, and the common in retailing. mistakes dealers make when running audio ads. Employee Manual Benefts and Dangers 16 Google is Rewarding Mobile-Friendly Jeffrey King, general counsel for the WFCA, offers an overview of potential benefts and risks, as well as Websites 38 suggested precautions of employee manuals. What should fooring businesses do if their website is not mobile-friendly? John Simonson, president, Market Trend Study 22 Flooring Web Solutions/Webstream Dynamics Simonson, explains. The 2014 Members Market Trend Survey makes a clear statement: residential sales improved in 2014 DEPARTMENTS versus 2013. Find out which products added the most to sales and profts. New Product Showcase 29 Facebook “f” Logo CMYK / .ai Design Snapshot: Tile & Stone 26 Annette M. Callari, Allied ASID; Chair Holder CMG, Like us on Facebook: together with a number of respected forecasters, World Floor Covering Association explore the key trends in tile and stone. Cover Photo: Anthony Consillio CHANGE OF ADDRESS: In order to ensure uninterrupted delivery of Premier Flooring Retailer, notice of change should be made at least fve weeks in advance. Premier Flooring Retailer is published bi-monthly (Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec) by the World Floor Covering Association, 2211 E. Howell Avenue, Anaheim, CA 92806. Application to Mail at the Periodicals Postage Prices is Pending at Anaheim, CA and at additional mailing offces. POSTMASTER: please send address changes to: Premier Flooring Retailer, 2211 E. Howell Avenue, Anaheim, CA 92806. Printed in the U.S.A. Copyright 2015 by the World Floor Covering Association. Reproduction in whole or part is prohibited. 4 Premier Flooring Retailer | May/June 2015
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